Rob Craven

Purpose & Meaning

Founder & CEO, ScalePassion

Author of Scale Passion | Strategic Advisor to High-Growth Founders | Advocate for Capitalism 3.0

Rob Craven is the author of Scale Passion: A Blueprint for Building Purpose-Driven Businesses, a bold and practical guide for leaders who want to grow without losing their soul.

A purpose-driven CEO and founder, Rob is on a mission to evolve capitalism by helping leaders align personal purpose with business performance. As the former CEO of Garden of Life and MegaFood, he led both companies to rapid growth, B-Corp certification, and successful exits. Garden of Life ranked #14 on the Inc. 500, and MegaFood was named a “Best Place to Work” in New Hampshire.

Today, Rob leads ScalePassion, a consulting firm that helps founders and executive teams scale impact with purpose at the center.

Named one of Conscious Company Media’s Top Conscious Business Leaders, Rob brings real-world strategy to values-driven growth.

He lives in Jupiter, Florida, where he plays a competitive hand of poker—but swears it’s more about clarity than cash.