Jennifer Horton

Jennifer Horton, M.A., APR, is an award-winning storyteller and strategic communications leader who bridges frontline journalism and modern media relations to help experts and brands earn meaningful, measurable attention. As Director of Public Relations Strategy at Relevance, she develops media-ready narratives, thought leadership, and contributed content that earn coverage, drive trust, and accelerate business success. She brings nearly 30 years of experience translating complex ideas into emotionally compelling narratives that land with editors, producers, and audiences alike. Horton has led PR strategy across a wide range of industries, integrating earned media with performance-driven marketing to elevate visibility, credibility, and conversions. Her expertise in health communications spans major academic medical centers and health systems, where she managed external communications, crisis response, and reputation storytelling. She provides executive media training to help leaders show up as clear, credible, quotable sources and has taught strategic communication at the college level.