Griff Long is a seasoned executive with a proven track record of driving transformative growth across the Sports & Wellness industries. He excels at scaling high-growth companies, leading large-scale franchise organizations, and spearheading global initiatives.
Griff has a deep understanding of the industry and a proven ability to build and motivate high-performing teams, forge strategic partnerships, and deliver exceptional financial results, exceeding $1 billion in revenue generation. He consistently exceeds revenue targets, driving significant growth for the organizations he leads.
Griff served as CEO of EL1 Sports, leading rapid growth and securing major partnerships. He also held leadership roles at Orangetheory Fitness, Pure Barre, and Equinox, driving franchise expansion, digital transformation, and market turnarounds. Now, Griff serves as the President of Upgrade Labs. With a passion for empowering individuals and organizations to achieve peak performance, Griff consistently seeks innovative solutions and drives positive change within the industry.
