Ben Gilliam

Ben Gilliam is an Ironman athlete and coach, as well as a former US Marine with deep background in human performance. He is also a recovery advocate and brand leader with Chilly Goat, where he helps lead one of the fastest growing movements in cold therapy. He works closely with athletes, fitness operators, facility owners, and wellness enthusiasts to bring practical cold water exposure protocols into daily life. Ben focuses on making cold therapy accessible and practical for everyday high performers. Through his work with Master Spas and Chilly Goat, he has helped expand cold therapy from elite training rooms to homes, gyms, and commercial wellness spaces around the world. Ben is passionate about helping people use cold plunging as a tool to build mental toughness, accelerate recovery, and create lasting lifestyle changes.